Premium Spirits asked us to organise a brand activation for the Balblair Whiskeys. In 2012, renowned British film director Ken Loach made a movie with the Balblair distillery as scenery. A movie night combined with a tasting was the ideal opportunity to get to know the Balblair whiskeys and see where it is made. Festor organized this event in Liège and Ghent. They searched for the right location, provided all technical equipment necessary and provide a tasteful bite in between the tastings. After the movie, all guests were treated with a surprise. The tasting of an exclusive new whiskey!